TIPS FOR A SUCCESSIFUL MARKETING CAMPAIGN IN 2022

Marketing campaigns can be defined as planned strategies followed by companies,Organisations or businesses in order to achieve  goals such as promoting a new or old product, raising awareness of the brand,and increasing sales of a product.

Marketing campaigns can also be used as a means to inform people about product properties.

For Maximum impact marketing campaigns are done mostly on digital platforms

EXAMPLES OF DIGITAL MARKETING

These includes 

-Social media marketing

-pay per click 

-email marketing

-Affiliate marketing

-Search engine  marketing and many more

NON DIGITAL MARKETING

These includes using traditional forms of marketing such as banners,billboards, radio or 

GUIDELINES FOR CREATING A SUCCESSFUL MARKETING CAMPAIGN

A successful marketing campaign is one that is able to reach its target audience and deliver its message in away that relates with them.

A successful campaign is also able to standout from competition and achieve its objectives.here are a few tips for getting started 

1.GOALS

Goals generally act as a direction pointer and a marketing campaign is just too much work and risky for it not to have an objective,not only do you need to have a goal for your campaign but the goal also has to be specific (should have real figures and a specific time scale).

-having a goal with real figures will help you to make realistic plans such as budgeting & the amount of expected revenue.

-A goal with real figures also helps to monitor progress

-committing to a timescale will help with consistence on your part.

2.Budget

A budget within your financial ability will have a say in what kind of advertising channel you are going to use,size of the crew, it will help you to work out possible returns and prevent you from overspending

(Try theoretically experimenting with different types of advertisement channels and other costs and see which one you'll afford.

3.TEAM

When selecting  individuals as part of your campaign team you should not only put into consideration their set of skills but you should also consider their ability to work with others, how they handle disagreements, If they share the vision of the campaign and how they respond to leadership.with these  factors in mind you should be able to set up an efficient team

4.DETERMINE YOUR TARGET AUDIENCE

Knowing your customer will help you to know their needs and wants and this will help you to tailor your campaign towards fixing their problems and providing their needs and wants (Its what politicians do and it works only that in your case you should be able to walk your talk unlike most politicians), 

Determining who your target audience is will also help you to choose the right channel of advertising .

Depending on the type of  business you do you can know your audience through online or offline surveys, Questionnaires or directly asking.

5.MAKE GOOD USE OF COMPETITION

There will always be competition out there unless what you are doing is not profitable,and learning how to handle competition is vital for any successful venture.

Check what your competitors are doing right or doing wrong and try to improve on that and then highlight those improvements  in your campaign (try not to make your competitor look bad while you are at it).

6.CHOOSING THE RIGHT CHANNELL OF COMMUNICATION

When choosing the channell of communication you ought to consider a channel that is well within your budget, a channel that will ensure that your message reaches your target audience, even analyse  the channels that are used by your competitors. 

7.CHOOSING THE MAIN CONCEPT OF YOUR CAMPAIGN

Instead of trying to make a message for everyone try to focus on your target audience with one or two main advantages that your product has and then make it the centre of your campaign.

Examples include the cheapness of your product,easy accessibility, easy operation,it's on promotion for a limited time etc.Remember to put in a call of action in your message such as "visit www.whatever, or place your order today at..." since the whole point of conducting the campaign is to attract customers to whatever you are selling.

8.MONITOR YOUR PROGRESS

The importance of doing this is that you will be able to know  which course of action brings in the result you want and which one doesn't , monitoring  progress is also good for motivation.

 

The monitoring  process it's self will depend on your business and campaign goals but a few examples includes 

-number of products sold

-number of orders received

-number of page views or video views

-number of streams or views  and many more

9. PROFESSIONALISM

Your marketing campaign must not show signs of poor standards, rather it should be of the highest quality you can muster,this will serve your interest in the long run as customers are attracted by your image and reputation not just your goods.

From the team ,assets, media and the products everything must be of high standard.