THE BEST WAYS TO ADVERTISE AND SELL ON AMAZON

  

If you’re thinking about selling your products and services on Amazon, you’ve probably wondered how to advertise and sell there. It’s no secret that the marketplace is flooded with brands big and small, which makes it difficult to get any kind of notice in the sea of similar products. And if you aren’t noticed, it can be hard to get people to buy your products, which means it might not be worth all the effort in the first place.This guide will go through some of the best practices on  advertising and selling on amazon

1) CREATING YOUR FIRST PRODUCT LISTING

Creating your first product listing is pretty simple. You can either follow a pre-made template or create your own from scratch. Either way, there are two main things you need to take into consideration:

 (1) Item Information 

(2) Product Details. 

Here’s what they include in the brief description of your item (about 100 words)

 This is a short description that briefly explains what your item is, who it’s for, and why someone would want it. This section should also include any pertinent details about your product, such as dimensions, materials used, warranty information, etc. The more detailed you make it here, the easier it will be for customers to make an informed decision about whether or not they want to buy your product.

 For example, you might say Nike Men's Air Force One Basketball Shoes - Black/White/Red, Size 11 M US. This shoe has Air technology at the heel and forefoot and has a breathable mesh upper and synthetic overlays. Rubber toe cap, lace closure with metal eyelets, and so on. 

Sweatshirt features Nike Swoosh logo on the side, a soft collar for comfort, and pockets for warmth. There is a soft fabric lining. Machine wash cold; tumble dry low. Sizes Available: Small, Medium, Large, X-Large, XX-Large Colors Available: White/Black/Royal Blue Materials Used: Cotton Care Instructions: Machine wash cold; tumble dry low. 

    Recurring vs. one-time fees:Many products offer both recurring and one-time fees associated with them. Recurring fees allow buyers to receive regular shipments of products in exchange for ongoing payments while one-time fees are generally charged only once per order (though some merchants do charge monthly or annual recurring membership fees). Choose which type works best for your business model before getting started. If you have trouble deciding between these options, consider using both types of fees—this allows you to set up different pricing tiers based on how much a customer spends.

 Sales tax: If applicable, enter your state’s sales tax rate and local sales tax percentage here. 

Shipping rates: If applicable, enter shipping rates here.

2) CHOOSING THE RIGHT KEYWORDS

If you want your products to show up in relevant searches, it’s important that you use relevant keywords. Read reviews of your product and monitor what other sellers are doing: if you see a competitor’s ad with a related keyword, try adding it to your listing. The more similar your products are to one another, the more likely you’ll compete for search terms. 

For example, if someone is searching for blue shoes, both blue shoes and blue sneakers will be relevant results—but if someone is searching for blue high heels, only blue high heels will be relevant results. Use tools like Google Keyword Planner or MerchantWords to find out which keywords have traffic potential for your business. Once you know which words your customers are using, make sure you use them at least two times as H1 headers and throughout content. Adding keywords to metadata tags can also help ensure they’re picked up by search engines (and used by customers). 

As an example, when we searched how to sell things on amazon, our post was shown under how to sell things on amazon category.But when we changed our meta title from How to sell things on amazon to best ways to advertise and sell on Amazon it moved up considerably in rankings. 

3) ON PAGE OPTIMIZATION

Making your product page as search-engine friendly as possible can help increase your sales on Amazon.

Here are some tips for how to optimize your product page in a way that will attract more customers.These includes using quality images, but you also want to make sure they’re properly sized. This means making sure they don’t exceed 1MB or so; after all, if they do, then your listing won’t be eligible for Prime shipping.

The same goes with videos; you want them under 5 minutes long so people aren’t discouraged from watching them because of their length.

 It’s also helpful to include information about why your product is better than others like it (i.e., what makes yours unique). As an example, let’s say you sell dog toys: You could explain why these particular ones are better than other similar products out there by pointing out their durability or superior design.

Optimize it for different keywords as discussed above—and watch your sales take off.

 Finally, you should use bullet points to highlight any features that set your products apart from its competitors. For instance, if you’re selling jeans, mention any special features like reinforced stitching or flexible waistbands.

4.OFF PAGE OPTIMIZATION

With over 100 million unique visitors a month, optimizing your product listing will help potential customers find you. To do so, search Google for keywords related to your product. For example, if you’re selling bird seed, type bird seed keywords into Google. Then use these keywords as tags for your product. 

Next create categories that describe your products well. If you don’t see an appropriate category, click Add new category and fill out all of the required fields.

You can also include up to five bullet points describing your product in detail.

Finally, be sure to include an image with a large enough file size—1000 x 1000 pixels is ideal—and make sure it has at least 500 pixels of vertical space (to ensure it shows up well on mobile devices).

In addition to optimizing your product page, off-page optimization is essential for success on Amazon. This means ranking highly on Google when people search for relevant keywords, like bird seed or seeds for songbirds. Fortunately, there are many tools available to help boost rankings—but they often require ongoing maintenance and aren’t always easy to implement correctly.

5.CONSIDER SALES CHANNELS

Sales channels help you distribute your products, whether that’s in-store or online. Amazon’s advertising channel is arguably one of its most powerful tools for a number of reasons, but your best bet will depend on how much money you want to spend. 

The following are our top picks:

 Prime Sponsored Products 

This Amazon advertising channel lets you feature a product or collection of products at various points throughout Amazon.

In addition to Amazon’s marketing platform, we highly recommend investing in paid social media marketing campaigns on Facebook and Google. These channels can provide big results fast—as well as long-term value with repeat customers thanks to their high conversion rates.

6) UNDERSTANDING AMAZON AFFILIATE PROGRAM AND PPC

The first thing that you need to understand is how each of these programs work. You might think that setting up an Amazon Affiliate program or buying paid ads from amazon is something hard and expensive but it’s actually not like that at all. The amazon affiliate program is easy and a good way for new sellers to find their feet in advertising their products. However, if you want to take your sales figures higher then PPC can be a better option as it allows you to target your audience more specifically. If your business has been selling successfully on amazon then using both of these methods together can really help boost your sales even further. So what are you waiting for? Get started today! 

There are two main ways that amazon offers their affiliates. The first one is when a customer buys anything from your shop page on amazon by clicking through one of your links, whether you have an affiliate link there or not. This means that if you make a sale for any product then amazon will pay you a percentage of that sale as commission. 

However, there’s also another way to get paid as an affiliate which is even more lucrative than using your own products in your shop pages. This method involves creating ads which customers can click on and buy products straight away without having to go onto amazon at all! If you want to start advertising with amazon then you need to sign up for their affiliate program. It’s free to join and once you do so they will give you a unique tracking ID number which is used by both amazon themselves and anyone who wants to advertise on amazon. 

When you create PPC ads on amazon you don’t just get to choose what products appear in them; instead, they use keywords that people search for and try to match those keywords with relevant products. So how does it work? Well, when someone searches for something like fishing rod then amazon uses a special algorithm called A9 which looks at what other people have searched for before and tries to find similar things. They match those searches together and show results based off them. You might be wondering why amazon would let you advertise on their site for free but actually it’s because they earn money off every ad that gets clicked. You see, amazon doesn’t charge you for running these ads; instead, they charge whoever is selling whatever item you advertised! That means that when somebody clicks on your ad and makes a purchase then amazon earns money directly from them. In return, however, they allow us to run our ads right next to theirs without charging us anything extra!

7) CREATE LANDING PAGES THAT CONVERT

Landing pages are a must-have if you’re going to run an advertising campaign on Amazon. In fact, they’re so important that if you don’t use them your ad could get rejected. A landing page is where buyers end up after clicking on your ad. It should include specific details about your product as well as how customers can buy it. When potential customers land on these pages, they should see exactly what they came for: no more, no less. 

Your job when creating landing pages is to clearly communicate with your customer in order to turn a simple visit into a sale. The goal of every landing page should be getting people who have never heard of you or your product before to give you their email address and make a purchase. For example, if you sell dog treats online, you might want to put together a landing page titled Learn More About Dog Treats from so and so Dog Treats. Then on that page you might want to put together a short video showing how great your dog treats are or maybe even offer some kind of coupon.

8) A/B TESTING - WHAT IS IT? WHY DOES IT MATTER?

A/B testing is an experiment in which two versions of a site, product, or ad are presented to a certain percentage of visitors at random.

 In short, it’s testing new ideas against old ones in order to determine which one performs better. When you perform an A/B test on your website, you show different elements to different users (or buckets) randomly. 

For example, you might show one group a page with a headline that reads How To Make Money Online From Home while showing another group a page with a headline that reads How To Make Money Online From Anywhere. You then track how many people click through from each version of your landing page and measure which version works best. The key takeaway here is that if you want to sell more products on Amazon, testing your listing is important! That said, there are several other factors worth taking into consideration when advertising on Amazon as well: The key takeaway here is that if you want to sell more products on Amazon, testing your listing is important.

 

That being said, there are several other factors worth taking into consideration when advertising on Amazon as well: * 

Keywords – This refers to what terms someone would use in order to find your product on Amazon. Keywords can be single words or phrases and must be included in your title and description for search engines to find them. 

* Pricing – You should always offer a price lower than all of your competitors, but not so low that you’re unable to make any money off of sales.