DAVID CASSAR:GOOGLE PPC[ADS-CONSULTATION-AGENCY+PPC-KIT]

 

David cassar is a well known, certified Google and Bing Pay per click Pro.

having an experience of more than 10 years in the game and having managed different kinds of accounts  with astounding  results, he is your go to guy in order to learn more about Google pay per click.

David Cassar is also the creator of PPCkit, a software for optimising Google adwords.

Continue reading this article in order to find out more about David Cassar involving  Google's pay per click system

            WHAT IS GOOGLE PPC?

Basically ppc is just a form of paid digital marketing. PPC ranges from paying for  ads on social media networks, like Facebook, Twitter, LinkedIn, and instagram  To Google  PPC also known as Google Adwords,  

Note:Adwords is an advertising service provided by Google while PPC is a sort of online advertising scheme .To sum it up Google adwords uses pay per click

Google's pay per click system(adwords) helps you to get in front of customers when they’re searching for businesses like yours on Google Search or Maps by  displaying your ads at the top of Google’s search engines.

   HOW DOES GOOGLE PPC WORK

As already stated Google  adwords  helps  marketers  get their sites to rank high on Google’s search engine results page (SERP) by  paying for that top position with Pay-Per-Click advertising. Google’s pay per click also gives you  invaluable insights on users who reach your site.

 Marketers create an ad and then choose a set of keywords to target with that ad and they place a bid on each keyword. So if you bid on the keyword “Used cars,” you are telling Google you want your ad to appear for searches that match or are related to "used cars"

Google uses a set of algorithms and  an auction-style procedure to decide which ads get to appear for any one search. When an ad is entered into the auction it first gives  a Score of quality from 1 to 10 based on the  ad’s relevance to the keyword, it  also give the expected click-through rate, and landing page quality.

It then multiplies  the Quality Score by ones  maximum bid (the most one is willing to pay for a click on that ad) to determine  the  ranking of one's Ad. The ads with the highest Ad Rank scores are the ones that show.

This system allows advertisers to reach potential customers at a cost that fits their budget.

DAVID CASSAR AND GOOGLE PPC 

(How he fits inside the whole system and how he can help you with your PPC campaign).

David Cassar is  the  CEO of PPCKit, a prolific  company that provides tools for managing paid advertising campaigns on Google AdWords. 

Having  worked in the  marketing and advertising industry for  more than a decade  and more than 3 years with google ppc David cassar  has helped clients from various industries, including retail, financial services, and manufacturing. 

He has also worked with big brands such as Nike and Volkswagen, and others, to help them grow their online presence through search engine optimization (SEO) and paid search marketing (PPC). 

David Cassar uses  a strategy that is specifically designed to each client’s needs and budget  whether it is a small  or big campaign. 

However he has given a few tips for improving Google PPC campaigns and these includes:

(A) Focusing on the  Quality Score – by targeting keywords with high-value scores. 

(B) Continuously Optimising ones  Landing Pages- Every landing page should be optimized for conversion

(C) Regular Performance check ups – In order to know when to make changes and movements. 

Contact David Cassar via https://clarity.fm/davidcassar/expertise/pay-per-click-expert-consulting

          

 PPC KIT

THE  PPCKIT  tool  manages your Google Ads account. It has many useful features, including the ability to create and manage different types of campaigns, manage ad groups, set up budgets and more.The tool is simple to use and it also works offline.

The tool is  highly efficient and it has a number of properties including 

(A) structuring  ads in a more firm and fixed manner  so that each  is dedicated to a single product or service. This makes it easy to  link each ad group to the most relevant landing page on your site for your potential customers’ search terms

(B) setting up a PPC campaign in less than 10 minutes, which is really fast by the way 

(C)David Cassar's ppckit reduces costs

for Every Conversion. This is achieved by helping you generate highly-targeted PPC campaigns which boosts your quality score and the  higher your quality score,the lower your cost-per-click.

(D) PPCkit is optimised for search engine- being made with Google and bing in mind 

(E) Has a Dynamic Keyword Insertion  option which results in Higher Click Through Rates.

(F) PPCkit can also create campaigns for anyone in any language

(G) The Kit is cloud-based so you can build PPC campaigns from anywhere, on any computer and on any browser... All that's needed is an internet connection.

The company  also offers step-by-step training through  videos  & resources which shows  how to succeed with PPCkit.

an active Email Support service is provided by to handle queries.

WHO CAN MAKE USE OF THE APP?

E-Stores

Owners of E-comence stores can increase advert profits and acquire more customers in a less time consuming way.  

Start Up websites

PPC Kit makes managing of ads very simple  in order for one to spend less time figuring how to generate quality traffic but spend more time optimizing your website and providing top notch content.

Marketing groups

Agencies can make use of the tool since team-members can be added to a PPC Kit account with the use the ppckit tool.

PPC Consultants

Due to its speed PPC Consultants can build ppc campaigns for many clients and operate them. 

Affiliate Marketers

Affiliate marketers can Quickly build and launch many promotions without spending a lot of valuable time.

Offline Businesses

The tool is not only limited to online businesses, offline businesses can also quickly set up campaigns and run them with ease

To know more about PPCKIT and to sign up please visit https://www.ppckit.com/done-for-you-ppc/